The Challenge
The publishing house required an identity that respected Arabic literary heritage while appealing to a modern audience. The challenge was creating a timeless visual language that reflects knowledge, culture, and credibility.
The Design Approach
I explored Arabic typography, editorial layouts, and traditional publishing references before simplifying them into a modern identity system. Every design element—from the logo to supporting graphics—was developed to reinforce readability, elegance, and consistency.
The Outcome
The completed identity successfully bridges tradition and contemporary design, giving the publishing house a recognizable visual presence that works across books, editorial materials, print collateral, and digital media.
